Design Management Review 2008

As a global, industrial society, we face serious challenges, and many socially responsible designers are eager to play a constructive role in helping to design solutions that can address these challenges. While these individual solutions may be important, the most valuable contribution that designers, collectively, make toward a sustainable future is their humility…a humility that is embedded in the design process, which rejects ideals of perfection in favor of a iterative cycles of ongoing tinkering, prototyping, innovation and improvement. TRUTHstudio’s commitment to “prototyping with humility” (see Principles) is based on the arguments here.

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