TRUTHstudio provides ongoing support to the Opportunities of the Majority (OMJ) section of the Inter-American Development Bank (IDB), to effectively communicate important research findings to business decision-makers and government policy-makers. A Rising US$750 Billion Market: Unlocking Opportunities at the Base of the Pyramid, is a comprehensive and practical research report on the state of market opportunities at the base of the economic pyramid in Latin America. TRUTHstudio worked with the research team to develop a set of custom data display methods and presentation graphics that provide a clear understanding of how these markets have evolved during the last decade and how those changes can be transformed into business opportunities. TRUTHstudio designed all aspects of the research report and presentation materials, including a visual profile of changes in each country.

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Link to IDB page